15 (Gigs and LLC is Real!)

In this episode we talk about utilizing Facebook ads to boost our post about last week's podcast Why Businesses Need Video. Then we talk about a few gigs we have done in the last week. It's official! The LLC is real and Oregon knows about it. We have a photo shoot later this week so we will talk about that next time. For links to the clients mentioned in the episode make sure to go to the clients link

Thanks for listening!

14 (Why Businesses Need Video)

In this episode we give you our top 7 unranked reasons why businesses need video…

Source for the first 6: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Jan. 2016

  1. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
  2. Unbounce reports that including video on a landing page can increase conversion by 80%.
  3. 46% of users take some sort of action after viewing a video ad, according to Online publishers association. After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
  4. 90% of user say that seeing a video about a product is helpful in the decision process.
  5. According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
  6. 92% of mobile video consumers share videos with others, according to Invodo.

Source for the 7th: https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/

Oct. 2016

        7. Moovly statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.

Bonus tip!

Upload to Facebook natively to get more reach and interactions. Embedding a Youtube link is nice but doesn’t get as much priority in sharing as native videos.

Thanks for listening!

11 W/Guests We Are The Directors (For Old Times' Sake)

In this special episode we have on 3 members of the We Are The Directors film crew who recently released the web series "For Old Times' Sake" on YouTube. We talk about what gear was used, what struggles they went through, the inspiration and a lot more!

Check out the video here: For Old Times' Sake (YouTube)

Check out the guys here: We Are The Directors (YouTube)


Sage Krening (E-mail)

Zeth Hillman-Johnson (Twitter)

Micah Wittinger (Twitter)

Micah Wittinger (Instagram)

10 (Power outage, Editing, and Gear Testing)

In this episode we chat about the power outage after a freeze here in Portland, Oregon. Then we chat about a potential editing job and about testing the DJI Mavic Pro and Go Pro Hero Black 5. These are some cool ass tools!

9 (Drones and Noise Complaint Gig)

In this episode we talk about Josh's recent Part 107 Commercial Drone Pilot certification. Then we talk about our recent gig as camera operators for a shoot directed by Brandon Daniel at Ametsa Media. The subject was the band Noise Complaint playing a live show at Ash St. Saloon in Portland, Oregon. It was a lot of fun and we discuss lessons learned. 

Check out Brandon here:


8 (Thanksgiving Thoughts and 3D Tracking)

Welcome to another episode! Thanksgiving just happened and we talk about family and traditions. Then we talk about making an unsolicited video promoting the Leatherman Sidekick for our "We Just Love It" series on YouTube. We mostly talk about the editing that was involved and learning 3D motion tracking with After Effects.  Check out that video here:

We Just Love It: Leatherman Sidekick

YouTubers Mentioned and their videos:

Film Riot:

3D Tracking in After Effects!

3D Tracking in After Effects - Rewind


3D CAMERA TRACKER - After Effects Tutorial (Easy)

6 (Wahclella Falls and YouTube Resources)

In this episode we talk about shooting at Wahclella Falls on the Columbia River Gorge in the Pacific Northwest and some of the things Joe learned from that experience. Check that video out on Joe's YouTube channel. We also talk about some of the great YouTubers that provide a solid educational platform for learning about photography and videography. 

Here are the ones we highlitghed: Check them out!

Film Riot

Cinemetography Database

Tony and Chelsea Northrup

Philip Bloom

Jared Polin (Fro Knows Photo.com)

5 (Architecture, Business Cards and 80D Accessories)

In this episode we talk about Joe's trip into Portland to do some architectural photography. We also talk about utilizing business cards to get business, returning the audio-technica microphone and what to spend that money on. Choosing the best accessories on a budget can be difficult and we talk about what accessories we want for the canon 80D. 

4 (Getting Work, Ethics and Microphone Issues)

In this episode we talk about getting work with Craigslist, communicating with potential clients and the ethical considerations. We also talk about purchasing the Audio-Technica AT2005 to record Skype conversations and the issue we had with it. 

2 (Naming and Canon 80D)

In this episode we talk about what goes into naming a new business and how we came up with Fractal Focus. Then we discuss the Canon 80D and why we want to purchase it for the business and for fun. 


1 Pilot (Business Structure and Drones)

Thanks for joining us for the first episode of the Fractal Focus Podcast! A podcast all about what it is like to start a business in media production. In this episode Josh Gray and Joe Gray discuss the different business structures required to start a business with 2 people. We talk about some differences between a General Partnership, Limited Partnership and Limited Liability Corporation. Then we talk about some cool new tech in the world of video production: The DJI Mavic and Go Pro Karma Drones! 

Thanks for listening!