14 (Why Businesses Need Video)

In this episode we give you our top 7 unranked reasons why businesses need video…

Source for the first 6: http://www.insivia.com/50-must-know-stats-about-video-marketing-2016/

Jan. 2016

  1. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.
  2. Unbounce reports that including video on a landing page can increase conversion by 80%.
  3. 46% of users take some sort of action after viewing a video ad, according to Online publishers association. After watching a video, 64% of users are more likely to buy a product online, according to ComScore.
  4. 90% of user say that seeing a video about a product is helpful in the decision process.
  5. According to Online Publishers Association, 80% of users recall a video ad they viewed in the past 30 days.
  6. 92% of mobile video consumers share videos with others, according to Invodo.

Source for the 7th: https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/

Oct. 2016

        7. Moovly statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.

Bonus tip!

Upload to Facebook natively to get more reach and interactions. Embedding a Youtube link is nice but doesn’t get as much priority in sharing as native videos.

Thanks for listening!